There is a rapid increase in e-commerce growth. Millions of retailers find it easy to run this business because they do not spend more money. Also, they view it as a business of high return. If you have less capital and wish to sell online, you should not worry anymore. You will only require selecting a reliable enterprise e-commerce platform that will enhance your business growth. Most of the hosted platforms come with an easy to use interface to allow retailers to create their sites without hiring a designer.
Nevertheless, some myths about the platforms will lower your business functionality. Here are the myths:
· Any hosted enterprise e-commerce platform will work well for your business
Although the enterprise e-commerce businesses sell their products in bulk, they have unique requirements. And to fulfill the needs, you require selecting an enterprise e-commerce platform with advanced features. The hosted platforms have different features. Thus, before you decide on the platform to use, you need to define your goals. Also, know your budget to help you choose a platform that will align with it.
· The hosted platforms are expensive
In the enterprise e-commerce business, every retailer wants to save money. It is for this reason why they go for cheap platforms. However, because some believe that the hosted are expensive, they end up choosing platforms that do not align with their needs. The hosted enterprise e-commerce platforms come with cheap pricing to allow all entrepreneurs including those with budgetary constraints to run a successful business.
· You need an expert to create and manage your website
If you want your site to look more professional, you need to ensure that you have advanced features. With a hosted enterprise e-commerce platform, you can achieve this by yourself. These platforms come with features. Thus, you will not perform the coding. You will only customize the template to fit your business needs. In this essence, you will not waste your money to hire a professional.
· The hosted enterprise e-commerce platforms will make you draft a sketchy website
A sketchy website will hurt your business. You will lower the conversion rate as well as the ranking. Many retailers believe that hosted platforms lack the customization feature. Although they will not provide you with the freedom to control your site, you will add unique elements which will make you stand out. Also, because it comes with features, you will be sure to have a professional site.